Coaching
Welcome to The Writing Well—a three-session private coaching experience to help you clarify your vision, create with intention, and cultivate consistency.
You don’t have to do this alone…
Writing is both an art and a practice. But too often, self-doubt, perfectionism, and overwhelm get in the way of creative momentum. That’s where The Writing Well Framework comes in.
This three-step coaching process is designed to guide you from stuck to steady progress—giving you the strategy, support, and accountability to finally make meaningful progress on your writing goals.
Whether you're working on a book, a proposal, a newsletter, or simply trying to build a sustainable writing practice, this framework will help you:
Gain clarity on your voice and vision
Build confidence in your craft
Create consistency in your writing routine
How it Works
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Get clear on your vision, goals, and next steps.
The biggest hurdle in writing isn’t the words—it’s the uncertainty that holds us back. In this phase, we’ll focus on:
Defining your writing project & goals
Identifying roadblocks (perfectionism, fear, self-doubt)
Mapping out a strategy to get you moving forward
By the end of this session, you’ll have:
A clear, customized writing roadmap
Defined milestones to keep you on track
A deeper understanding of what’s been keeping you stuck—and how to move past it
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Strengthen your craft and build a writing habit that lasts.
Now that you have a clear roadmap, it’s time to dive into the work. This phase is all about:
Developing a writing rhythm that works for you
Refining your structure, storytelling, and voice
Creating accountability so you actually finish what you start
By the end of this session, you’ll have:
A solid writing routine tailored to your goals and lifestyle
Craft-focused feedback to help strengthen your work
A plan for sustaining momentum—even on the tough days
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Refine your work, push past fear, and keep the momentum going.
This is where we make sure your progress doesn’t stop when coaching ends. Here, we focus on:
Troubleshooting challenges & self-doubt
Refining your project, voice, or platform strategy
Setting up sustainable habits to keep your words flowing
By the end of this session, you’ll have:
A clear action plan for your next steps
The confidence to move forward—whether that’s pitching, publishing, or simply keeping up with your writing practice
Access to ongoing support via Voxer coaching + The Writing Well community
What You’ll Get
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We’ll work together to clarify your vision, refine your voice, and create a sustainable strategy that fits your life—not the other way around.
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Need to bounce an idea off me? Hit a creative wall? You’ll have access to me via voice + text for real-time support, cheerleading, and accountability.
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After each session, you'll receive a brief recap with action steps, writing prompts, or feedback to keep your momentum going.
Investment:
$995 (or two payments of $500)
Who This is For
Writers who are stuck in perfectionism or overwhelm
Aspiring authors trying to bring a book or proposal to life
Thought leaders who want to write more, but need structure and support
Anyone who’s ready to commit to their craft—and get those words flowing
Hi, I’m L’Oreal! 👋🏾
I’m an author, writing coach, and recovering perfectionist.
I’ve spent nearly 20 years as a journalist and editor with bylines in Essence, SELF, Fortune, and more. My debut book, Stop Waiting for Perfect, became a #1 new release on Amazon. I've coached dozens of writers through book proposals, newsletters, essays, and personal storytelling—and now, I want to support you.
I believe writing doesn’t have to feel like a struggle. With the right structure, support, and a little (okay, a LOT of) self-compassion, you can write with clarity, consistency, and confidence.
If you're ready to take your writing seriously—and want a coach who gets it and gets you—I’d be honored to be in your corner. Let’s get those words out of your head and onto the page.
FAQs
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My coaching style is a blend of kindness, empathy, and motivation. With a warm and friendly approach, I'm adept at creating a supportive environment where you can feel comfortable and confident in pursuing your writing goals and tackling challenges that may come your way.
My genuine interest in your success shines through in every interaction, making me not just your coach, but a mentor and cheerleader on your writing journey.
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As an award-winning journalist, published author and former editor, I have a wealth of experience in the writing world.
In addition to my writing background, I'm a certified yoga teacher and I also completed Sanctuary Coach Training, which is designed to support writers who are most deeply impacted by intersectional oppressions and mainstream writing structures.
My diverse background equips me to offer insightful guidance and practical advice tailored to your unique needs.
Whether you’re crafting a compelling story, navigating the freelance market, or working on your first book, my expertise ensures that you’re in capable hands.
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This is a great question! And fellow freelancer and coach Wudan Yan breaks it down this way:
In coaching, YOU are the expert.
In therapy, the therapist is the expert.
During our coaching sessions, we will work together to help you achieve your writing goals. Better yet, you'll also leave with tangible action items around what to do next.
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This coaching package is designed for writers of all levels—whether you’re working on a book, a proposal, a newsletter, or just trying to build a more consistent writing habit.
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That’s exactly what these sessions are for! Whether you have a clear idea or just know you need to write, I’ll help you clarify your next steps and build a plan to make it happen.